Other than unifying your data from different resources, It increases your productivity and sharpens your problem-solving skills. Also, it improves customer partner relationship.

We are living in the digital world and a large amount of digital data surrounds us. Our digital data is expanding all over the internet. It is becoming more and more difficult to manage and control our data. Here, in the world of digital data scattered all around us, we may feel that somehow we must arrange our data in such a way that it becomes more easier and better to access, modify and manage. This is why you need to know the importance of data integration. If you are a Digital marketer, then possibly you might need your Data Integrated in a good and manner.

One of the main issues that people are facing these days is that people are not actually fully aware efficiently managing data over the network.If we carefully manage a huge amount of data, it may help you analyze your performance. And eventually, increase your productivity.

Right now, in the digital market, there is great competition between the marketers. Therefore, one needs to have a proper check and balance to his huge collection of digital data. For the past few years, as the use of cloud technologies has increased, data integration has been made more flexible and efficient.

What is meant by Data Integration?

Data integration involves a combination of data from different sources to a single, unified place. The main philosophy behind is making your data more actionable. Making it nice and easy for the people who are accessing it. Technology is always getting more and more advanced. The data manipulation techniques that were used ten to twenty years back have been overcome by the new emerging technologies like cloud storage and other big data technologies.

What is meant by Data Integration
The key to making your business successful, their days is to follow along the modern technologies and techniques to compete with other marketers on the battlefield of digital marketing.

Features of Data Integration

Why people are so much inclined toward Data Integration. The answer to this question might be the multiple powerful features that come with it. Here, we will be discussing some of those main features.
Features of Data Integration

Build Confidence in your data

What people expect these days is that their data might be secured and protected. One of the best features that come with almost all the popular data integration tools is the data security that meets all standards of user satisfaction. Therefore, it allows you to build confidence in your data by making it secure.

Real-time Data Governance

Only unifying data at a common unified platform is not the only thing. What happens if you have arranged your data but you are having the same issue accessing your data in real time or your data access is lagging behind?

What data integration does for you, makes your data access more efficient. With parallel processing technologies occupied by almost all popular platforms, the real-time data access is made possible to help you access data with minimum delay and accuracy

Improved Customer Experience

For your online business, your users are the most valuable assets. Hence, the very important focus that you put on during data integration is increasing a user’s experience. Replacing outdated tools and old school software with modern and advanced technologies with premium features can be used to improve the user experience.

Why Data Integration is important?

There are a lot number of factors that affect the productivity of your online business. one of the main reasons which you may feel that is stopping your progress is lack of Data Integration. If we talk about the benefits and importance of data integration, then it will not be wrong if we say that you can not run any system or business it. Think of this problem as a real-life example. If things keep on messing and scattering around, it will be more difficult to access those things and eventually, making it more difficult for you to manage those things. Our data is much larger when it comes to an online business, secondly, we want our users to reach that data without facing any difficulty. Here, we will be discussing some of the benefits that come with data integration

Decision Making

When your data size is growing as well as the number of resources from where you are getting your data, the main issue that you may face is decision making in managing the data resources. So, one possible answer to Why Data Integration is Important is decision making. As data integration helps you with uniting your data at a unified platform, it makes it easier to access real-time data within no time.


We have been dealing with connection issues. It was really very horrible sometimes as we had to wait for weeks for establishing the connections. Now, with the help of data integration, connection building has been improved. Moreover, different tools also come with a number of automatic connectors used for connecting to different cloud storage making it a lot better to improve our overall performance of the system.

Data Integration from multiple resources

As we have discussed previously, and we will be discussing, one of the important features is integrating data from multiple resources. No matter where your data is coming from. it will integrate as a unified data resource depends upon which tool you are using.

Improves Customer Experience

Once all of your data coming from your resources has been integrated along with all the connections perfectly working whether they are your local connections or that of cloud storage’s, it is definitely going to increase customer’s experience.

Improve Customer partner relationship

Running a successful enterprise business is the dream of all marketers. However, a successful business depends upon a better customer partner relationship. The data integration solutions empower you with the capability or establishing a good customer partner relationship, clearly describing its importance.

Better collaboration

Working in the network, the more the data is transferred over the network the more the number of connections is needed. Data integration helps you out with better collaboration with all the connections across a common network.

Increase productivity

Another benefit of data integration is the increase in productivity. People had to put a great effort into the business. Also, the results were not so good as sometimes, data from a lot of different resources had to be maintained and synchronized according to the client’s requirements. However, data integration has solved this issue and helps a lot in increasing the productivity of your business.

Increase Competitiveness

Data integration, with many other important features and qualities, also helps you increase competitiveness with other enterprise business owners. You can have a check and balance to all your data access helping you to analyze in what fields you have to put your efforts to compete with your rivals.

How data Integration Works?

It is impossible to visually see your data and if you intend to do so, you need some data integration tools that help you visually managing your data. Here we are going to see some of the most commonly used data integration tools. We will also look upon their features and what makes them different from one another and we will discuss each one of them in detail.


Clover is an open source program that is used for generating code coverage reports. The best part is that you can customize your code by visualizing the data transformation design. Isn’t it cool! Here are some of the features that are promised along with the open source program.

As we have discussed, the data transformation by visual inspection is a powerful feature that comes with clover to automate data pipe lining. Clover comes with amazing test optimization feature which, before every check-in, makes it really easy to test suite. Clover comes with inline annotation feature. You can visually highlight the statement-level coverage.

As already mentioned before, other than that of visually managing the data pipe lining and test optimization, Clover is way easier to use as all the byte code generated on the fly. Have you ever tried extracting bulk data, well you might have experienced an unusual lagging while doing so. Thanks to clover, it makes it too easier to extract bulk data with smooth with smooth inbound and outbound processing.

Sync sort

Another best available Data Integration Program is Sync-sort. The very thing that is worth mentioning here is the use case library support available here in Sync sort that includes almost all the common use cases like processing, aggregation, joins, hash weblogs etc. Some of the other available with Sync-sort are as follows.

Sync sort comes with the feature of build once and then reuse it multiple times as per your requirement to meet the data integration needs of the system. Also, it allows you to scale in and scale out. It empowers you with collecting and integrating data from different other untapped sources. Other than all these features, what the best thing about it is that it allows you to develop without any constraint.

Data Integration has to do a lot when it comes to accessing databases. Sync-sort comes with the support of Free-up database capacity. Also, it accelerates user query performance and makes it fast enough to improve the user’s experience. It reduces a great amount of data integration cost structure.

Qlik View

Qlik view, with many interesting features, is one of the data integration tools available in the market. What makes it different from others is that you can create your own visuals, dashboards, other apps.

Now let us have a look at some of the other features that come with Qlik view. It is available with the drag and drops technology. You can create and customize flexible and interactive data visualizations. It comes with the support of different file types and accepts data from multiple data sources.

It changes friendly and quickly responds to the quick changes that are made. Another important feature that comes with Qlik View is data security. As we have discussed before that data integration has a lot to do with data security and protection. Moreover, it comes with a centralized hub system that helps in sharing relevant analysis

Centerprise by Astera

Centerprise is another solution that includes data transformation, integration and data profiling. It also ensures data quality along with other cool and interesting features.

Centerprise helps data integration providing you high performance and robust integration. Also, scale able according to our choices. It comes with the ultimate support of Job flow, Scheduling, and execution


The action comes with all the different types of features that make it a hybrid data integration tool. You can design your data integrations and also deploy them as well. Moreover, you can deploy it not only to the local premise but also into the cloud, as per your requirements.

Now let us have a detailed look at the features of Actian. It comes with a number of pre-built connectors. And allows you to connect to an on-premise and cloud source. It also provides Restful web services API’s and much easier to use, providing flexible deployment options.

Adeptia Connect

Just like other data integration solutions, it is another one of them used for data transformation and also data mapping.

External data connections can be managed by the easy to use user interface provided by Adeptia Connect. It can also manage data interfaces via the same UI. It can be operated without having any professional IT skills. Ultimately reduces the network management expenses.


Talend comes with big data cloud capabilities and offers robust enterprise data integration solutions. It helps you respond to the business request faster and quicker, thanks to its open and scalable architecture

Information Builders

Information builders help you manage and simplify big data management and supports a wide variety of big data integration. It uses modern native approach also known as Hadoop-Based data Integration. It makes Data integration flexible and compatible with different platforms. Also, it ensures the high-level capabilities of data integration. It comes with a lot number of data application and B2B integration tools.

Its parallel processing methodology helps to improve the processing quality, followed by data security and secure data encryption.


HRV is provided data integration solutions with large data manipulations within minimal time. The user can replicate a large amount of data between sources and destinations. It provides with high-speed processing when accessing the databases. As a result, increasing databases performances. Along with other important data integrating techniques, it synchronizes with all the data changes in the system. Also, it updates them in real time.

It also provides data security and protection, authorized access and accelerates data movements. It comes with the support of all the possible real-time data integration scenarios for cloud storage. This is one of the most important features of HVR.

Attunity Connect

One of the simplest and easy to use data integration tools is Attunity Connect. It is famous for its cost-effective data access and availability of data, providing fast and easy data integration. Attunity also comes with the support of all the different types of relational as well as non-relational data resources.

It comes with a wide range of enterprise data resources. Attunity provides mainframe integration that is a leader in the industry. It also provides data integration with other web applications


Boomi or Boomi Atom Sphere is an integration tool for DELL technologies. The special thing about it is that it works as a service and also supports many other Application Integration Processes. It is capable of powerful data management and integration.

As it is as a service, hence it provides a virtual interface for application integrations. Also provides the support to automate complex integrations. It is a Dynamic lightweight run-time engine and does not putt much load to the processor. You can track the activity and monitor the working of your system and data.

It automatically updates with the latest settings automatically. we can also automate the complex integrations.